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Professional Portfolio
Zachary Salvo
Marketing and communications professional creating digital content, corporate storytelling, social media, video and integrated campaigns.
About Me
I’m a marketing and communications professional with a passion for storytelling, digital content, social media, and building meaningful connections with audiences. I bring a strong work ethic and a positive attitude to everything I do, and I take pride in being someone others can count on. Whether I’m developing a campaign, creating content, or collaborating with a team, I try to lead with kindness, respect, creativity, and a smile. I’m always eager to learn, take on new challenges, and create work that makes a positive impact.
Featured Work
Here is some of the work I am most proud of. To see all my work visit the pages above in the header.
An original video series that transformed company information and important topics into engaging, approachable digital content.
An integrated marketing campaign designed to expand CeraVe's appeal among young adult men while maintaining its established brand identity. The campaign incorporated audience strategy, advertising, social media, public relations, sales promotion, and campaign evaluation.
A collection of social media graphics I created at my job. The one here showcases our "Introduce A Girl to Engineering Day" LinkedIn post.
Selected professional and published writing showcasing corporate storytelling, interviews, feature writing, and journalism. The one featured here is about a fellow employee's teaching career outside the company and the recognition he recieved from the college.
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